Budweiser aired an updated spot of the Clydesdales’ commercial on the 10th anniversary of 9/11 — and in it the horses stop and bow on grass before a Manhattan skyline featuring the new skyscraper.
“We feel our 9/11 Clydesdales tribute ad is very special,” Paul Chibe, VP-marketing at Anheuser-Busch, said in a statement regarding the 2011 commercial. “We were proud to re-air the spot on Sunday, the 10th anniversary, as a way to help raise awareness of the fundraising campaign for the National September 11 Memorial & Museum. The subtle changes in the ad were intended to reflect the passing of time, and the most important point, that we should never forget those lost and affected by 9/11.”
Here’s the 2002 commercial that aired just one time: